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To increase site traffic and visibility I proposed and executed an event in which all of the site's original online mysteries had survival themes. This leveraged the phenomenal media attention and public interest being generated during the first season of CBS's "Survivor" television show. The contents of this promotional mailer were sourced, designed
and produced in about two weeks. The enclosed press release announced
the event, the launch party held at the appropriately themed Bamboo
Hut, and the party's celebrity host, Stacey Stillman (the third
contestant voted off the show). |
Copyright @ 2002 Steven Maynard. All rights reserved.